Shine 360° Appoints Frances Adams Creative Director
16th Jan 2012
Adams to join non-broadcast rights division of Shine Group 2011:
Shine 360°, the division responsible for the management and commercialisation of non-broadcast rights at Shine Group worldwide, has hired its first creative director, Frances Adams.
Adams joins Shine Group from BBC Worldwide Consumer Products in April, where she also holds the role of Creative Director, in and will report to Ben Liebmann, CEO Shine 360°.
In the newly-created role, Adams will be responsible for establishing
a creative vision across Shine Group’s in - house and third party properties, working
with existing 360° Brand and Commercial teams, group division’s Shine Network,
Shine Digital and production companies to achieve this for global formats including
MasterChef, One Born Every Minute and The Biggest Loser.
Adams is currently Creative Director for BBC Worldwide Consumer Products where she is responsible for the creative development of an extensive portfolio of entertainment, family and kids brands including Doctor Who, Top Gear, Lonely Planet, Dancing with the Stars, Deadly 60 and Charlie & Lola.
Joining the BBCW Licensing team in 1997, Adams was responsible for the creative development of properties including the BAFTA Award-winning phenomenon Teletubbies and In the Night Garden, both of which went on to be global licensing successes. Adams was also instrumental in creatively managing the re-launch of Doctor Who product in 2005.
Launched in October 2010, Shine 360° oversees the development and commercialisation of the company’s brands and non-broadcast rights across digital, interactive and social media, consumer products and publishing, gaming, home entertainment, live experiences, sponsorship and brand partnerships, with particular emphasis on furthering retail and direct to consumer propositions.
Liebmann said: “Frances is an exceptional executive and I’m thrilled that she is joining 360° at such exciting time. I look forward to seeing Frances apply her unique vision to our portfolio of brands and across
all areas of our non-broadcast business.”
Frances Adams said: “I am very excited to be joining Shine and to have the chance of working with such a vibrant and diverse portfolio.To be a part of a company with so much creative potential, and with the
ambition to realise this potential, is a rare opportunity.”
To date, MasterChef has generated over $240 million in global revenue for Shine Group with extensions across books and magazine publishing, cookware, sponsorship, mobile and tablet applications, and live events. 3 million MasterChef-related books & magazines have been sold internationally
and 300,000 people attend live events per year in the US, UK, Australia and
Ireland.
The Biggest Loser has seen over 15m products sold, and $400m in global revenue raised through initiatives including million selling workout DVDs, global publishing, online weight-loss management services,
fitness console gaming, and numerous heath-based food, drink and supplement
ranges.