Shine Group and Shanghai Media Group Announce Double Format Deal In China!
10th Oct 2012
‘MasterChef’ To Return And ‘Minute To Win It’ To Debut
Shine Group and Shanghai Media Group (SMG) today announced a deal that sees a second series of MasterChef, and the debut of a locally produced version of Minute To Win It in China on SMG’s Dragon TV.
MasterChef China’s return follows the success of the popular cooking format’s 12 x 90 minute debut series on Dragon TV. Concluding next Sunday (14th) the show has to date reached an audience of 118 million since debuting in August.
Additionally, the parties have agreed terms that will see one of the world’s most popular game shows, Minute To Win It also produced in an 11 x 90 minute series for Dragon TV. Pre-production begins immediately on both series, which are due to air in 2013.
Both deals were brokered by Mark Fennessy, President, Shine Network, (Shine Group’s international production division), and Betty Chen, Director, Legal and Business Affairs, Shine International (the group’s sales and distribution arm) on behalf of Shine Group with Yang Wenhong, Vice President of SMG and President of DragonTV, and Joy Xu, Vice President of DragonTV. The agreement was concluded at this week’s MIPCOM market.
Mark Fennessy said: “We’re proud and delighted to expand our partnership with SMG with the return of MasterChef and the remarkable drama of the hugely successful Minute To Win It.”
Yang Wenhong said: “With the SMG-Shine strategic partnership, Dragon TV is proud of expanding Chinese television horizons with China’s first-ever reality cooking show. There’s no question the production of MasterChef China has been made to the highest standard in China in terms of lighting, music, studio scenes, filming, etc., leading to an impressive audience size and advertisement. We are more thrilled with the return of MasterChef China next year and this partnership continuing and strengthening yet further. We deem very highly Shine Group’s commitment and achievements in branding and marketing. And we look forward to working closely with Shine Group to allow MasterChef to thrive off screen also in China, generating more value through ancillary activities.”
From its original launch in the United Kingdom; MasterChef is now produced in over 35 countries worldwide and broadcast in over 200 territories breaking ratings records in many including Australia, India, and Israel. Recent launches in addition to China include Malaysia, Peru and South Africa. Minute to Win It entered more new territories than any other format in 2011. A nerve-racking global primetime hit, that doubled NBC’s ratings for its timeslot on its initial run in the US, it features simple conceptual challenges that are devilishly difficult to execute with each success increasing the cash prize.
For Shine Group – Jules Grant Freud Communications +44 7880 626917 [email protected]
