Minute To Win IT
3rd Oct 2011
Minute to Win It is one of the biggest formats of 2011 according to The Wit Report. The game show is a global sensation with more than 41 versions of the format produced around the world and sales to 51 countries. Recent territory sales from NBCUniversal include Poland, Armenia and Ukraine. Both NBCUniversal International (Stand - H4:27) and Friday TV (Scandinavian Terrace, La Croisette 55) will be showcasing Minute to Win It at Mipcom 2011- 3 to 6 October 2011.
Originally developed by Friday TV (part of the Shine Group) and launched on NBC in 2010, the Minute to Win It format sees competitors face up to 10 challenges, involving everyday items that escalate in difficulty and prize money.
Minute to Win It has witnessed incredible success across six continents with recently launched formats in UK, Belgium (FR speaking), Spain and Italy with a number of formats going into second and third series in multiple territories. In 2010, NBCUniversal entered a co-production partnership with Malaysian satellite operator, Astro, to produce the popular game show format for Asia-Pacific markets from a Kuala Lumpur studio hub. Since then, the format has launched across Asia, including Malaysia, India and South Korea. The deal highlighted NBCUniversal’s strategy to co-produce more content from its International Television Production Formats’ division.
Yvonne Pilkington, Senior Vice President, Format Sales & Production commented: “Minute To Win It has all the magic ingredients of a hit format, entertaining enough to appeal to viewers of all ages and backgrounds, versatile enough to be able to succeed across a vast range of budgets and simple enough to be explained in 30 seconds. We are delighted with the format’s enduring appeal - it has become nothing less than an international phenomenon.”
“Minute to Win It has demonstrated increasing popularity and generated far-reaching interest among our audience,” said Paul Telegdy, President, Alternative and Late Night Programming, NBC. “The creative format allows it to continually evolve and keeps it fresh for a wide spectrum of viewers.”
Mattias Olsson of Friday TV added: “Minute to Win It brings the physical game show not only back into the studio but into your living room. The simplicity of using household objects combined with the skill needed to complete the challenges is what keeps the audience involved and it is this quality that allows Minute to Win It to transcend all nationalities and cultures.“
