Bjorn Persson

Managing Director

Bjorn Perssson is Managing Director of Meter TV in Sweden.

Björn joined Meter in this role in March 2013, returning to the company from a three year period at Titan TV where he had been working as a senior executive producer.

Björn has spent his entire professional life in journalism and TV production. He started as a news reporter in print media but accidentally slipped into TV production when commercial TV started in Sweden 25 years ago. Whilst in the print media he worked as, amongst other things, Head of News for the original edition of the free daily newspaper Metro. He was also responsible for the launch of some other international Metro editions, as well as working with the same task for the Dutch daily, De Telegraaf.

He has worked with TV production for a number of Swedish companies and in 2003 he joined Meter for the first time. He worked within development, as a producer and executive producer. Focusing on big studio entertainment productions, he was responsible for formats like 1 vs 100, Deal or no Deal and Power of 10. He has also worked with other live prime time studio entertainment as well as current affairs, national events, the royal wedding of 2010, factual entertainment and music productions.