The Face

• Original producer: Shine America
• Original broadcaster: Oxygen

The iconic queen of the runway Naomi Campbell, together with international supermodels Karolina Kurkova and
Coco Rocha, lead three teams of aspiring models in the all new primetime competition series hosted by famed fashion photographer Nigel Barker.

The Face is an innovative modeling competition created by Shine America, producers of The Biggest Loser and MasterChef, for the Oxygen network. Naomi Campbell, Coco Rocha and Karolina Kurkova will use their unparalleled knowledge of the modeling industry to discover and coach the next generation of Supermodels – where only one will become The Face of a major national brand.

Each Supermodel will audition and select fresh new faces to create their team of four potential models. Then, each week a major national brand will give an assignment to the teams to create a photo-shoot, runway show, or commercial. Our supermodel coaches will mentor their models through the process and compete against the other teams to impress the client.

After the assignment, the brand executives will assess the results of the challenge and choose a winning team.
The two Supermodels’ teams that didn’t win must each select one model to go up for elimination, with the winning supermodel deciding who to cut from the competition. For the season climax, three contestants will compete in the finale but only one can win the ultimate prize and become ‘The Face’!