The Biggest Loser

• Original producer: Reveille
• Original broadcaster: NBC

The Biggest Loser is an adaptable and now iconic format that offers severely overweight participants a golden opportunity to undergo radical positive transformation of their bodies, health – and ultimately their lives.

Either in pairs, individuals or families, the contestants go to The Biggest Loser ranch to begin a journey that will reverse the effects on unhealthy living, whilst competing for a life-changing sum of money. In addition to the hundreds of contestants who have successfully lost excess weight by appearing on the show, the franchise has directly assisted those at home, motivating them not only with inspiring on-screen stories but also through its successful brand extensions. These include a popular publishing range of reference books and The Biggest Loser Club, which offers personalised diet and fitness plans and direct online interaction with trainers. The show has become a retail sensation with over $400 million generated in global retail sales and over 15 million products sold.